WHAT IS DIGITAL MARKETING?
Digital marketing is actually the art of promotion for a product or service or brand through digital channels by utilizing a whole set of tools and technology applied in the area of digital media. Once more, again, one comprehensive term encompasses all and everything- SEO, SEM, social media marketing, email marketing, content marketing, influencer marketing, mobile marketing, amongst hundreds more.
This is a desire of the marketers always to be hopeful that digital marketing can enhance the communication of a business to its customers at real-time compared to traditional marketing with measurement for the digital marketing campaign over the traditional mode of marketing. Also it is cost-effective and flexible against the traditional mode of marketing because a digital marketing campaign could be readily customized and changed with the fast turnaround based on data insight.
UNDERSTANDING THE MARKETING PROCESS
The entire process can be termed as various stages of action, which an organization undertakes to create or generate as well as promote the product or services before respective customers. Marketing process generally involves:
Research:
This refers to information collected concerning customers, the competition, and what is current in the market. Thus, this indicates research undertaken in the market environment, in terms of seeing what the customers do and also getting to learn their trends and opportunities
During the research that has been carried out, an organization picks a given market segment it will aim at serving it with a particular product or services.
Digital marketing has various advantages compared to the traditional marketing. That is why digital marketing is popular among all the organizations irrespective of the size. Some of the reasons why digital wins over the traditional marketing include;
Targeting :
It provides an opportunity to hit the target audience more accurately than any other traditional methods would permit through digital marketing. With the use of SEO, SEM, social media advertisement, and email marketing, a business can reach demography and Behavior.
Cost-Effective:
It is much cheaper compared to the traditional marketing way. A digital firm can reach out to a huge audience at an even smaller cost, and the impact of its campaigns can be tracked very well in order to change the course if needed.
Now, now, the organizations get to know how all of their digital marketing campaigns are being monitored in real time and also measures so get fast feedback on whether or not the campaign has been effective. That from analysis means a change of strategy and resource allocation based on findings.
Interactive:
Such as channels like social media, and email marketing, where an organization relates to the coatomers, answers questions, and responds to the effects of the feedback. This increases interaction and involvement with the customers.
