WHAT ARE KEYWORDS?
Keywords refer to the words or phrases that mean or have a relation to a particular topic, concept, or question. Relating this to search engines, keywords represent what the users type in the search bar as they try to find information, products, services, and much more related content in the web.
Keywords guide the search engine to get the right intent of the user query and thus relate that keyword with the pertinent webpage. For example, if the user has typed something in the search query, it will look for the webpage having those keywords and will fetch the result back in the search.
Keyword: it is one of the main features of search engine optimization in that web page creators or owners use such appropriate words within the contents. With them, their pages eventually reach to top on the listing.
The following are several reasons concerning the use of keywords by being identified and enumerated as follows:
Keywords need to be relevant enough regarding a given topic or subject material content. The keyword should relate and communicate about what a user actually searching for.
Search Volume: There may be different search volumes. This means how often people search for the keyword. Some keywords may have more search volume, while some may have low search volumes.
Long-tail Keywords: These keywords are very particular and detailed phrases focused on one particular topic or the user query. Most have fewer search volumes, but tend to attract more targeted and relevant traffic.
Competition: These highly searched keywords are very competitive in nature as most of the websites target and optimize for the same. Low-competition keywords in general would be helpful in driving the website's visibility and ranks.
Keyword research is essentially the process for finding relevant keywords pertaining to a website or contents and even focused on specific audiences. There are also keyword research tools available for identifying the most searched keywords, those of lowest competencies, and even relevance for those particular keywords.
Keywords are words or phrases, which users type into the search engines to get information. Adding relevant keywords to your content is the only technique that can enhance the prospects of appearing on the pages of the search results through the SEO efforts and accordingly enhance the organic traffic more.
DIFFERENT TYPE OF KEYWORDS:
There are many types of keywords for SEO that can be strategically used to optimize web content and its ranking in search engines. The major kinds of keywords deployed for use in SEO include:
Primary Keywords: Words that are closest to the primary idea or theme in a webpage. The primary keywords tend to be more general, hence highly competitive. Use this example- assuming that the topic is "digital marketing," then the primary keyword would be "digital marketing strategies."
Secondary Keywords These are related words that complement or supplement the main keyword. In general, secondary keywords are more specific and focused. These provide context to the content. Some examples of secondary keywords for "digital marketing strategies" would be "social media marketing tips" or "SEO techniques."
Long-tail keywords are more long phrases with a little extra specificity that help target specific niche topics or actually user queries. Normally, the long-tail keywords hold low search volumes but higher intent with better conversion potential. So, the targeted traffic will be attracted through the long-tail keywords as "best social media marketing tools for small businesses."
LSI Keywords: LSI keywords are concept words which the search engines use with the objective of comprehension for web contents and its relevancy. These keywords are mere variations or synonyms of the primary and secondary keywords. For example, the LSI keywords for "digital marketing" will be "online marketing," "internet advertising," or "digital advertisement strategies."
Branded Keywords: A keyword that is specifically related to a brand name or its variant. Such keywords are utilized while targeting searches that precisely pertain to a brand or products and services of the brand. Examples include "Nike running shoes" or "Apple iPhone."
Geo-targeted keywords: These are terms based on locations. Such keywords come into play when the targeting involves a specific geographical area. Geo-targeted keywords help businesses in local SEO. For instance, "best restaurants in Los Angeles" or "plumbers in Chicago."
Intent-Based Keywords They are more focused on the intent or purpose of the user while surfing. It helps in finding and fulfilling the particular needs or goals of the user. For instance, intent-based keywords may be "buy," "how to," "best," "review," "comparison," and "top 10."
In this scenario, the appropriate keyword research will depict the types of keywords that can be employed on any website or content. Once all those various types of keywords are utilized at the right times with a website's content, meta tags, headings, etc., the actions done in terms of SEO will surely increase the visibility and organic traffic and ranking of that website in the search engines.
GOOGLE KEYWORD PLANNER TOOL
Google Keyword Planner is one of the free tools offered by Google in its Google Ads platform. The application is supposed to help advertisers research and select relevant keywords for their advertising campaigns. However, apart from that, it can also be useful in terms of SEO for the detection of relevant keywords in optimization of organic search.
Here is a short overview of the Google Keyword Planner tool:
Keyword Research: This facility allows someone to input seed keywords or phrases about the business, product, or service. Then, it returns a probable keyword suggestion list based on the seed keywords that one has entered, along with a relevant keyword list and their corresponding search volumes.
Search Volume Data: Google Keyword Planner gives the average monthly searches for each keyword. It gives a view of what currently is the volume of searches and what traffic will be expected when targeting specific keywords.
Keyword Competition: It also gives a general feel about the competition level for a keyword. It makes use of the scale-low to high how much a keyword bids in Google Ads. This helps in giving an idea concerning the difficulty it is going to get ranked through any keyword with organic search result.
Keyword ideas and variations The tool is giving keyword suggestions on the entered seed keywords. It gives variations and even alternative ideas for keywords that might make the word discoverers to have ideas on more words they would never use in their heads.
Historical Data and Trends: Using Google Keyword Planner, it may view the historical data regarding keywords on its performance and trends. It can help understand how the keyword search volume changes over time whether it is seasonal or a new topic.
Filtering and Refining It allows filtering and refining the keyword result based on many criteria such as locations, languages, the number of searches, etc. This would help the user narrow down the research done by them in keyword selection based on the target audiences or regions.
