ON PAGE OPTIMIZATION
On-page optimization is short for on-page SEO which stands for the process in optimization of individual web pages, with the aim improving the visibility in and ranking of their search results provided through a search engine (SERPs). Changes or optimizations can be done directly on the web page in such a way that both ends are friendly to its use. Some of the most basic elements of on-page optimization:
It's never a one-time thing to do. You are to monitor how well your web pages are doing, keyword rankings, and make corresponding changes to optimize further web pages' presence and relevance in the search results. And you achieve that by applying these on-page optimization techniques, making the SEO of your site stronger, and better for both the users and the search engines as well.
Keyword research: Deep keyword research, and relevant keywords for the content are found. This includes main keywords and secondary keywords relevant to user intent and puts a balance between search volume and competition.
Meta tags- Optimize meta title and meta description tags of your web pages. These contain keywords pertinent to your topic, fit in naturally and describe the content on your web page and convince the users to click through the search results to reach your page.
Heading Tags Educate your structure and scannability for both users and search engines through the use of heading tags (H1, H2, H3, etc.). Use your target keywords inside the headings for specifying what are the key topics or topics of subsections inside your pages.
Content Optimization Create quality informative and original content that
Give the audience value. Optimize it with target keywords- ones that come very naturally and not too excessively. Keyword density is pretty efficient as well, especially against keyword stuffing, an extreme user experience killer.
URL Structure: Descriptive yet concise with fine related words, the right URL is great, especially because of ease of use for both the search and users- employ a dash to separate your words instead of using an underscore.
Image Optimization: The use of descriptive filename and alt tag with all the relevant keywords. Image optimization compresses the file size of your image, which would make it load pages much faster.
Internal Linking: Form a logical linkage structure in such a way that it directs the visitor and the search engine to web pages which are relevant to what one is trying to say. The anchor text should include the keyword so that the page can be justified to what it really is.
Mobile Friendliness: All web pages of yours must be mobile friendly and responsive. As people's reliance on mobile has gone higher, Google prefers those mobile friendly sites on search result.
Page Speed: Speed up the pages by making optimization techniques like compression of images, decreasing the time of the response server, and browser's caching option so the page can open speedier. A better user experience page is that with good speed which also goes good with search engines.
Engage the user experience: It's all about how the thing is made better via enhanced navigation, readability, and its usability. Kepping up the user via transparent calls-to-actions, forms, and very relevant links at your end.
