OFF PAGE SEO
Off-page SEO indicates the activities and techniques carried out off a website to improve rankings in search engines and increase its visibility. On-page SEO focuses on optimizing factors found within your website, but off-page SEO involves strategies performed offsite but having an impact towards your authority, relevance, and reputation.
Off-page SEO tries to make your website more believable and reliable from the viewpoint of search engines, which in turn would further benefit for increasing the ranking in the SERP. Off-page SEO encompasses the following aspects:
Link Building: Get the most authoritative backlinks from other sites to your website. Backlinks are considered a form of vote for confidence in the pages of your website. This is indeed one of the largest factors influencing search rankings.
Social Media Engagement: A healthy and vibrant presence on social media can also be helpful in raising the visibility of the brand, bringing more traffic to the website, and raising the reputation online. Shared and promoted content on social media also encourages others to link to it.
Online Reputation Management: Monitoring and response to reviews, comments, as well as mentions of your brand online will be an example of managing your reputation online. Also, a positive online reputation will improve the rankings in a search engine.
Guest Blogging: You can write and publish articles on other sites in your niche to establish and increase your authority, extend wider reach, and receive backlinks to your website. Of course, really important is that you have produced valuable and relevant content for solid websites.
Influencer Marketing: Contributing to influential people or idea leaders in your niche can expose your brand to a much larger audience, gain backlinks, social mentions on social media, and more brand awareness.
Social Bookmarking: This will bring traffic to your website and make your site more visible. People can find and share your content, and thus possibly earn you more backlinks.
Engaging with forums and blog commenting in relevance will make you an authority and attract visitors to your site, earning you backlinks to your website.
Off-page SEO is a process which requires continuous effort and quality content creation that others would be looking to link to and share. With proper off-page SEO techniques, you would be able to improve your website's visibility, generate more organic traffic, and improve the general rankings on search engines.
OFF PAGE SEO TRICKS
Quality Link Building: Concentrate on creating relevant and authoritative backlinks from quality websites.
Social Media Engagement: Be active in the social media by posting your content and being engaged through comments and contribution in industry related discussion.
Online Directories and Listings: List your website in the online directories and listings. You may need to find a place specifically in the local directory depending on the nature of your business.
Content Promotion: Share your work via social media, emails, and online communities so other people will share and link back to your content.
Influencer Outreach: Find your influencers in the line of your business and build them up.
Social Bookmarking: Submit your content to a social bookmarking site.
Online Forums and Communities: Participate in online forums and communities about your industry.
Monitor brand mentions and reviews online. Respond to negative and positive feedback in a positive way as fast as possible in order to enhance your reputation and the perception of your customers.
