META TAG Development
Meta tags are HTML elements but offer information on any page of a website both to search engines and people who visit any given page. They may not appear on the surface of the actual page; however, traceable from digging into the code built for the particular page. The most basic and essential meta tags that exist in relation to the process of optimization for a web page is the meta title and meta description. Here are some ways by which one can make the most of the meta tags:
Meta Title:
It should be short: The meta title must be 50-60 characters in length so that the whole meta title appears in the search results.
Insert target keywords: Try to get relevant keywords organically in the meta title. It is best to position them closer to the front. This will make it easier for search engines to identify topics and relevance of the page.
Make it interesting: Headline headline to make the user stop and click on your page. It should be what the content is about, what they are expecting, and know exactly what to find out.
META DESCRIPTION
Summary: Write a short and attention-grabbing meta description that summarizes the content of the page in about 150-160 characters. This previews to users what they will be able to see if they visit your page.
Use keywords: Use the actual keywords in a natural and relevant way. Sometimes the proper keywords that actually match the search query will be bolded inside the meta description, which then captures the attention of a user.
Call to Action: Have an inviting call to action in your meta description to get the user interested enough to click through to your page. This can be in the form of a question or a statement or well-defined benefit for which users may have curiosity to learn more about it.
MORE TIPS ABOUT META TAGS BELOW
Be creative. Each page of your website should have different meta title and description words that reflect exactly what exactly the content contained within is. Do not copy meta tags to more than one page. That will confuse your search engine's bots, and they will do that in ways which will go directly against your goal of rating high on their SEO scale.
Do not keyword stuff. Though keyword inclusions are too important, do not keyword stuff in meta tags. Instead, write them as informative and compelling so that they add worth to the users.
Write readable: The meta tags shall be readable and understandable by proper grammar, punctuation, and sentence structure so that the coherent and user-friendly content of meta tags is created.
Test and optimize: Regular analytics run, looking at how well your meta tags are doing. Through analytics, try different versions to find the ones that click through best and engage people best. Through data-driven fine-tuning, adjust those meta tags to get the greatest results possible.
SOME EXTRA TIPS FOR METATAGGING
Be Unique: Every page of your site should have its own different meta title and meta description that precisely depicts its contents. Do not copy the metatags on a bunch of your pages; otherwise, your search engines might get baffled, which is always bad for your SEO.
Keyword stuffing: Though one may be required to include the right keywords, it does not mean that one needs his/her meta tags stuffed as full of keywords as possible. Just make your meta tags informative and engaging, making them helpful for your user.
Readable: Your meta tags should be readable and clear. They have to be grammatically correct, punctuated, and properly structured in the form of sentences so they make sense and are easy to read for users.
Test and Optimize: Use analytics tools frequently to review and analyze performance of your meta tags. Use variations of them to identify which one will go out to result in higher click-through rates and engagement. Then use data-driven adjustments for your meta tags to achieve better results.
