LINKEDLN MARKETING
It refers to the use of linkedin to promote products, services, or brands and gain access to a targeted audience within a professional context. Being one of the platforms that allows businesses to establish themselves in the minds of their targeted people, build professional relations, generate leads, and get closer to business growth due to having more than 740 million members.
Company Page Optimization:
A clear, professional company page on LinkedIn which represents your brand; Optimized with a very good company description and attractive appearance with a professional logo and eye-catching banner image.
Content Strategy:
Plan content that appeals to your business needs as well as engages with the target audience. Publish great, informative, and related content in the form of articles, blog posts, infographics, videos, and whitepapers. Make your brand the authority of the field and thought leader too.
Employee Advocacy:
Encourage your employees to engage with your content and share it on the platform with their network. Employees are involved in making your brand reach and credible besides also fostering a sense of community.
Join those groups relevant to the industry or niche for the space you are in in LinkedIn. Participate by posting your valuable insights as you become that voice to make a difference more significantly for your field by participating more significantly in discussion forums. You'll get connected or partnership invitation once in a while.
Sponsored Content and Advertising:
Linkedln has various advertisement options that will help in the promotion of your content to reach the right audience. With Sponsored Content, you are able to boost visibility while targeting specific demographics, industries, or job titles. Text ads, dynamic ads, and sponsored InMail messages are other options offered by Linkedln.
LinkedIn Pulse:
Post articles on LinkedIn Pulse, a publishing feature of the platform. Publish informative and insightful pieces that reflect your expertise and convey value to those interested in your work. These can help increase your visibility and outreach opportunities.
Consider using LinkedIn Sales Navigator, that is a premium feature designed to enhance lead generation processes. It offers advanced searching and targeting options, plus lead recommendations, and the opportunity to save and track leads and accounts.
Use Linked Analytics for measuring the performance of the content, tracking engagement metrics, and getting insights regarding the audience. The critical metrics to track will be impressions, engagement rate, click-through rate, and growth of followers to evaluate the efficiency of your LinkedIn marketing activities.
For companies with multiple products, services, or brands, LinkedIn Showcase Pages are very helpful. This way, you can highlight specific offerings and tailor content to different target audiences.
LinkedIn Events:
With LinkedIn Events, you can promote and manage professional events like webinars, conferences, workshops, or networking events. You can create event pages, invite attendees, and engage with participants before, during, and after the event.
